This website uses cookies.” These are small amounts of computer code that interact with your computer or mobile device. Choice Hotels International, Choice Hotels Europe and Choice Hotels Canada (Choice) uses cookies to remember your actions and preferences such as login, language, font size and other display preferences over a period of time, so you do not have to keep re-entering them whenever you come back to the site or browse from one page to another. The cookies used by this site also allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

We have provided the list below of the cookies used on our Travel Top 6 site, including explanations of what each cookie is used for.

Controlling or Deleting Cookies

We understand that visitors to our website may have concerns about cookies, but we believe that benefits to you and Choice make their proper use worthwhile.

You can generally set your browser to restrict or deny cookies or to notify you when you are sent a cookie. You can do this through your web browser settings. The Help function within your browser should provide directions on how to do so. Alternatively, you may wish to visit about​cook​ies​.org or allabout​cook​ies​.org, which are websites that provide a series of web pages explaining how cookies work and how they can be managed on a wide variety of browsers.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies”, which are text files placed on your computer, to identify you as a unique user and help analyze how users use this site. The information generated by the cookie about your use of the website (including an anonymised version of your IP address, but not your name of other identifying information) will be transmitted to and stored by Google on servers in the United States. This information is used for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The ad formats we utilize through Google include Audience Remarketing on Google’s Display and Search Network.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available for various browsers located at https://​tools​.google​.com/​d​l​p​a​g​e​/​g​a​o​ptout.

Additional information concerning Google’s data privacy policy and other associated topics can be found at https://​sup​port​.google​.com/​a​n​a​l​y​t​i​c​s​/​a​n​s​w​e​r​/​6004245.

Description of Cookies

Below is the list of the cookies used by this website:

Core functionality

Name Benefit Expiration
CRAFT_CSRF_TOKEN, CraftSessionId Basic website operation. Making sure any forms are secure and Identifies current interaction session. End of session
tt6_cookie_consent Determine if you accepted cookies or not. 1-180 days

Analytics and tracking (optional)

Name Benefit Expiration
_ga, _gat Used to show us if you are a new user, or the same user as the person who visited the site before you. We can’t see who you are from this. It also makes sure that Google Analytics doesn’t impact your browsing speed. You can opt out here: 2 years, 10minutes
_ceg.s, _ceg.u, ceir These cookies are placed by Crazy Egg, a platform that produces heatmaps that allow us to analyse how users engage with this website. 365 days
Facebook pixel Conversion tracking, to allow us to measure the effectiveness of Facebook advertising campaigns.

Analytics and tracking specific for Canadian content

Name Benefit Expiration Measures the effectiveness of an advertisement and displaying targeted advertising to the user Persistent (5 Years)
ANON_ID Retargeting audiences with relevant offers 3 Months
Adobe, Audience TravelTop6 Retargeting audiences with relevant offers. 45 days
apnid, cid, dc-adv, gid Cookies set by Sojern to retarget users with relevant offers. Persistent cookie for up to 2 years